A One-Stop Guide for Selling on Amazon—15 Tips You Need to Know
There are so many people wanting to start their own online businesses nowadays. Amazon is a great resource for not just buying everything under the sun, but also starting your own online shop. See if selling on Amazon is an avenue that works for you and use these tips to help you succeed!
You can gain income in many ways even in the comfort of your home. You may have several remote job opportunities in mind for this, but if you’re considering becoming an online seller instead, there’s no better place to be than on Amazon.
Millions of people around the world shop on Amazon, be it for clothing, sports equipment, kitchen appliances, toys, and a whole lot of other goods. While this sounds enticing at first, starting your own Amazon business requires a great deal of effort and commitment.
Shipping, logistics, public relations, marketing, and finance are some of the things you’ll need to worry about. Luckily, we’re here to help you manage these demands with 15 helpful reminders for selling on Amazon.
In this article, we’ll also cover why you should sell on Amazon and the pros and cons of Amazon selling. Read on to find out more!
Why You Should Sell on Amazon
Not many people see the point of selling on an e-commerce platform. Some believe that once you’ve published a listing online, you can expect customers to be on their way. Unfortunately, that practice does not guarantee profits.
Thanks to Amazon, online sellers can escape the trouble of starting a business slowly and manually. If you think that selling on Amazon would not benefit you in the long run, here are some reasons that will convince you otherwise.
- The start-up costs are relatively lower. Compared to other methods of selling, you do not need to have loads of readily available money in your pocket. With just a little cash for your inventory and courier, you can start by selling items at home (e.g., artisan or unused products). On top of that, hiring employees or having an office is entirely optional.
- Small businesses have access to millions of potential buyers. Instead of inviting people to check out your business page, the people themselves look for your product listings. Amazon is a reliable platform for customers who are seeking specific items that may fall under your category, so take advantage of this opportunity.
- Members of Amazon Prime will take an interest in your product. This subscription entitles customers to free same-day or two-day shipping, streaming services, special prices, and discounts. It benefits your business since the buyer is excited to have your items right away. The more people look forward to having something sooner, the more likely they will complete their purchase.
- Sellers no longer have to build their websites. Designing a personal business website takes time and a lot of money if you do not have the best professional help. However, with Amazon, you can jump-start your business and just play your cards right.
- It is easier and faster for sellers to make money. Although money-making does not happen overnight, progress is visible on Amazon. Depending on your marketing strategies, you can earn thousands of dollars in a few days to weeks. You automatically earn when a buyer deposits money to your account; no complex payment processes are needed.
- Sellers can learn about marketing. As sellers spend more time on Amazon, they get to explore features that can lead to business success, such as customer reviews, advertising, lightning deals, and Fulfillment by Amazon (FBA) or Fulfilled by Merchant services. Remember that Amazon isn’t a product gallery—it is an incredible marketplace that continues to improve with integrated applications.
- Most consumers are satisfied with Amazon stores. Before sellers can advertise their credibility, Amazon is the first to say that its sellers are reliable. To maintain the dependability of its stores, Amazon strictly implements policies such as immediate returns or refunds and fast shipping services. All that sellers have to do is to sell their products as advertised and invite their customers to submit a satisfactory rating.
- Manufacturing your products is out of your worries. Mass-producing your line of merchandise and marketing it would drain your resources, including your time, money, and energy. With Amazon, however, you can resell products that have already been manufactured and marketed. This way, you do not have to worry about running out of product ideas.
- The good reputation of Amazon carries over to your business. One of the first things people think about Amazon is the authenticity of the products advertised, the quick shipping process, and the guaranteed safety of confidential data such as their address and bank account information. With all these in mind, you’ll want to associate your business with Amazon.
Selling on Amazon Pros and Cons
Choosing to sell on Amazon has a couple of advantages. However, this decision does not exempt you from responsibilities that you may not want. To give you a better understanding of what these are, check out the table below.
|Small businesses can easily get started with the marketplace. Most of the features are straightforward and simply require companies to adhere to the selling requirements. In addition, Amazon offers a couple of services that are completely optional but will greatly help your business develop.|
Companies that offer a unique lineup of products with adequate profit margins will experience exponential growth in their business. Aside from that, selling on the Amazon marketplace empowers small businesses. Managing your business on this platform gives you certain freedoms, such as price control, commissioning, and partnership with third-party professionals.
It puts businesses on the Internet bandwagon; without it, numerous brands would be left out. If you are on top of the market trends, you would know that customers’ go-to place is Amazon. With thousands of brands advertised on Amazon, both start-ups and massive corporations have a chance.
|You need to safeguard your listings because unscrupulous sellers who steal products and sell rip-offs exist. To prevent this from happening and to keep your customers loyal to your brand, you need to legitimize your products under the Amazon Standard Identification Number system.|
Business success isn’t necessarily a guarantee. It takes time, effort, and continued improvements to achieve long-term success if you are running a business on Amazon. It is the same for most selling platforms: you need to invest and sacrifice a little before you can enjoy the fruits of your hard work. Most success stories even show that working on Amazon is like forming a relationship—it requires sellers to nurture their strategies and exhaust all means to improve their setup.
Now that you have an idea of why you should sell on Amazon and what perks and responsibilities you need to keep in mind, what can you do to achieve success in business? In the next section, we will cover 15 helpful business reminders, so read on to find out more.
Selling on Amazon: An Easy Guide
Most people feel intimidated when managing their businesses online, particularly on Amazon. It may seem quite overwhelming and nerve-racking, especially if minor inconveniences start to accumulate. While progress isn’t always visible, you can tell if you are running your brand correctly.
Here’s what you need to know and remember when selling on the Amazon marketplace:
- Make time to set up your page and regularly update it.
- Match the timeline or progress of your other business channels to your Amazon product store; include the logo and necessary product pictures and information.
- Understand that simply publishing your products will not automatically garner sales; optimize your listings and apply SEO techniques.
- Monitor the growth of your page visitors, tweak certain listings, and make the most out of the customer review section.
- Link your Amazon business page to your other sales channels.
- Take advantage of the integration feature where you can incorporate external websites like social media and other e-commerce platforms.
- You may also want to employ influencers to advertise your brand or products during their live streams and events.
- Ensure that your products are in demand or popular among your target market.
- During your product launching, examine if the item is highly sought after or will solve any problem in society.
- Include simple, comprehensive, and understandable product descriptions.
- Follow market trends and reflect your market’s thoughts and values through your products.
- Check if your profit margins can support your Amazon sales.
- Take the figures and statistics seriously and produce items that have immense potential earnings to stay profitable.
- Coordinate with your accountant or bookkeeper when it comes to any financial decisions you will make for your Amazon business.
- Accept that some people will buy your products because of the Amazon branding, not yours.
- Do not forget that since you are selling on Amazon, a popular e-commerce site, customers may not remember the name of your business. After all, the products arrive in Amazon containers and packaging materials.
- To highlight the presence of your business, consider a signature wrap or presentation for your items. This way, clients will remember the style of your products.
- Determine the end goal of your business.
- Spend a few minutes with your team to look back on the performance of your business and assess the areas that need improvement and those that have great chances of success. When done, put your plans on record and keep track of the progress.
- Think about the specific objectives on which to ground your business. Is it to raise brand awareness? Increase sales? Boost more campaign advertisements? Convert current social media followers?
- Always anchor your goals to the wants and needs of your clients. You may want to review prices, bundles, and customer ratings for this.
- Scale up your Amazon business with decentralized finance marketing.
- Match your current budget with a worthwhile business tactic that upscales your Amazon business. Avoid immediately signing up for Amazon services which your business could not financially afford or perfectly deliver.
- Taking and executing this matter seriously will also prevent your business from violating any policies (e.g., false advertising, a surge in customer dissatisfaction rates) and instead showcase that you have a good reputation.
- Explore features like FBA to maximize your business potential.
- Do not ignore Amazon-exclusive services like Prime shipping and FBA. When handled correctly, these services will be a huge investment for your small business.
- Keep your prices competitive and incorporate add-ons that can encourage your potential customers to buy more from you. You may seal the deal for them with enticing discounts that set it apart from other brands.
- Consider how your Amazon business will affect your channel partners.
- Always consider the perspective of your other partners. Treat the Amazon business as a chance to exhibit effective collaboration and teamwork with these groups.
- Take dedicated resellers and distributors, for example. Would they like the business proposal you have in mind? Would they take offense from knowing you are directly selling to users on Amazon? It is always better to keep your relationship intact so that you will not suffer any losses.
- Devise ways to cultivate your relationship with your customers as you grow your business.
- Study the demographics of your customers and comprehend their behavior. As you do this, remember that they are mainly Amazon’s customers since you do not have direct contact with them.
- With the aforementioned in mind, all moves you make need to adhere to the policies and conditions of Amazon.
- Create highly attractive and visually promising materials that lead customers to your sales ecosystem. The more exposed they are to your brand, the more likely they will visit your shop and website.
- Review your funds and see if you have sufficient up-front resources and capital.
- Do not make hasty business decisions without backup cash that can save you and your business from surprise charges and compulsory transactions.
- Always budget your finances properly so that your investments never go to waste.
- If you can negotiate with manufacturers, suppliers, and solutions partners, try to get the upper hand in terms of discounts per certain quantities. Every cent you save up will make the expense lighter.
- Decide if you want your Amazon business to be your main source of income.
- Secure your business and do your best to avoid any mistakes, big or small. These can cause some businesses to disappear or lose more customers than usual overnight.
- Hire experts to help you address technical matters such as algorithms, graphic and web design, SEO, and content management.
- Hire the right people who will make your brand and products stand out.
- Empower the creative division, whose job is to grab the attention of your potential buyers and underline the distinctive features of your offers.
- Illustrators, designers, writers, and other creative professionals will further enhance and emphasize your branding. Their work will also put your business in the spotlight during flash and seasonal sales.
- Build up your business’s branding and make any necessary revamps.
- Entertain ideas and brand proposals from your creative division. They will make strategic turns for your business and coordinate their designs for your Amazon shop with those for other online platforms.
- Have an Amazon suspension guide in case anything goes wrong with your business.
- It is always best to be ready for worst-case scenarios. Although this unexpected situation can be quite stressful, learning how your business can bounce back and continue running is crucial, you also need to protect your brand on Amazon.
- During this time, you will write appeal letters, verify concerns with Amazon representatives, and submit the necessary documents. It will be rigorous unless you partner up with an Amazon solutions business.
One of the best ways you can make money online is to start working for yourself on Amazon. Our proven business tips and the pros or cons of selling on Amazon show that earning abundant income while working in the comfort of your home is within your reach.
Did you learn anything new from this article? What do you think of our 15 business reminders for selling on Amazon? If you enjoyed this article, join our community for more exciting business reads!
Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.