business name

4 Vital Secrets For Entrepreneurs to Find the Best Name For Their Business

Guest Author: Grant Polachek

Choosing the best name for your small business demands exploring various naming options. And those entrepreneurs that don’t know what their business needs and how to find it quickly often end up making devastating naming errors.

And though you could argue that these errors may ultimately—in some rare cases—lead to the right name, most businesses cannot afford to suffer the setback that comes from having a weak brand name.

And that’s why, after helping over 30,000 business owners by providing excellent naming services, we decided to prepare this article as a simple guide so every entrepreneur can find the most desirable brand name for their business. 

Four Secrets You Need to Have Before Finding the Perfect Brand Name

A Coherent Vision of Your Company

Setting a clear vision for your company is essential to establishing a powerful brand name. And the best way to do that is to write down ideas that express your company’s core objectives, mission, vision, and goals. These ideas should communicate everything your brand seeks to accomplish. 

After identifying these core ideas, ensure you reduce them to specific keywords that’d resonate with your audience. The next step to take is to select a few of these keywords that personify your business. These keywords will constitute the basis for your business’s branding.

A Clear Tone for Your Business

The tone of your brand name affects your company’s commercial viability. Getting an appealing tone will bring more customers to your brand, but getting it wrong will cause a decline in your customer base. 

Establishing a tone suitable for your company’s goals is an effective way to structure how your customers perceive your company. It gives clients a sense of your business’s personality.

One way you can get the best tone is by evaluating your audience and learning about their personality. This would equip you with a solid understanding of what the best tone of your business should be.

  • Prestigious
  • Pragmatic or practical
  • Modern and innovative

Complete Understanding of Your Brand Elements  

Your company’s brand elements aren’t just a crucial component of its image; they also play a vital role in the naming process.

Audiences will struggle to understand your brand’s personality if your branding elements are misaligned with their needs. 

As an entrepreneur, ensure you devote time to understanding your brand’s elements because these elements are important for developing great name ideas. 

The easiest and fastest approach to constructing your brand element is to establish your company’s:

  • Big ideas: What core principles guide your business?
  • Values: What are the ethical and professional values of your firm?
  • Story: Do you have a great story to share about your company?
  • Benefits: Do you give any advantages to your clients?
  • Emotions: What feelings do you want your customers to experience?
  • Value proposition: What differentiates your company from rivals?

Brainstorm: Search for Great Name Ideas

Using all of the concepts we’ve explored above would help you identify the sort of business name your company demands and make it easier to generate the fitting brand name.

And when it comes to brainstorming, assembling a team, collectively reviewing your business’s naming requirements, and researching for a word that suits your business is one of the best methods of discovering a powerful brand name. 

As you begin searching for the perfect brand name, you’ll be flooded with great and silly name ideas. However, before you approve or disapprove any of them, ensure you carefully assess them to certify that they align with your brand’s naming requirements.

Ensure You Verify and Trademark Your Ideal Name

Once you’ve settled on a name, gather a small fraction of your target consumers, have them evaluate your chosen name, and gather their reactions. If they don’t favor it, change it up. Picking the best name for your clients is worthless if they don’t appreciate it. 

After analyzing your potential name and verifying that it’s adequate for your clients, take care to trademark it, so it is exclusive to you.

TFP Thoughts

This is a great place to start when naming your business and figuring out how to best portray your brand. If you’re trying to figure it out, or are unsure of next steps, hopefully these secrets will help you out!

About the author: Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

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