Women are still at an economic disadvantage than men. In addition to the gender pay gap & discriminations, female products are priced higher than the same product for males. This extra cost is commonly referred to as the pink tax.
Items like personal care products & clothing have the same production costs for men or women. However, products marketed towards women are subject to price discrimination- women pay more than the same product as men. This extra cost is called the “pink tax”.
Studies show that the pink tax costs women $1,351 per year on average. Shampoo for women is priced 48% higher than shampoo for men. Girl toys are priced 13% higher than for boys.
On average women, pay 7% more for goods and services than men.
We are surrounded by this since childhood. However, we can make a change by consciously looking for brands that are fighting this, and by spending our money wisely.