In many ways, offline tools are a lot simpler than online tools. A good example is OOH. What is OOH? It stands for Out of Home advertising and is practically self-explanatory.
This is a big avenue for offline media channels to pursue. Print ads in magazines, local newspapers, or local business pamphlets or newsletters are another great way to build brand awareness.
Offline marketing strategies include not only getting your name out there but can also include offering something you give away free in exchange for online sign-ups.